Royal Enfield , Studio Lotus Studio Lotus Commercial spaces
Royal Enfield , Studio Lotus Studio Lotus Commercial spaces

Royal Enfield is looking at creating more meaningful and impactful touch points with their rapidly expanding customer base by diversifying and expanding their retail footprint.

Lotus was brought on board to create a unified retail identity and experience for Royal Enfield in line with their new brand positioning based on the idea of ‘Pure Motorcycling’; to create an engaging, immersive environment which will familiarize the customer with the rich legacy of the brand while providing a world class retail experience.

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