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25th Street Lobby, Joe Ginsberg Design Joe Ginsberg Design Commercial spaces Office buildings
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25th Street Lobby, Joe Ginsberg Design Joe Ginsberg Design Commercial spaces Office buildings

The design of the 25th street lobby was achieved by using our unique techniques of material application and fabrications creating a modern residential lobby accommodating space and requirements. The material of record for the floor and concierge desk top was to be cast concrete. As a solution based design firm, Joe Ginsberg knew that working with pigmented concrete presented a design challenge. Although concrete tends to fall flat in aesthetic, Joe Ginsberg used his acid etching technique to give the concrete the depth of a watercolor.

Having extensive knowledge and insight of materials, Joe achieved a floor and concierge desk, vibrant with hues of warm chartreuse. Illuminated back-painted, silver leafed glass panels accented the hand-dyed mahogany wall panels, adding lightness and artisan appeal. A hand-made mahogany concierge desk base supports the cast concrete top, creating cohesion of materials that refines the minimalistic space.

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