Understand the brand image style such as brand grading. Found out the branding the target audience is young people. The brand styles having cheerful as well as the color scheme is orange, blue-green, gray and white. In that products is selling the functional and fashionable shoe. That reflected the brand style has little bit cool and dynamic feeling. Define the brand in market differences with other shoe brands. The brand is mid-high level propositioned on the market. Usually, these kind products feature functional outdoors, waterproof for the hiking is their selling point. So, I make it differences concept for the brand. The shoe style is suitable for casual wear at every day are wearing. In between linkage with the urban and natural walk around the world everywhere.
When we step by step printed the footprint leave behind on the road of the world. Inspired the footprint linkage the urban and natural relationship concept. Life on the road we need pair of suitable comfort shoe. This means the footprint softly curve is comfortable. The curve makes comfortable for the eye, so that take it for design main element.
Found the research photos inspire references to a number of natural and modern materials mix and match combinations. Natural materials: Wood, Green Plant and Clay. Modern materials: Concrete, Glass, Mirror, Carpet and Tile. All of these are things which one could be exposed to while exploring in life experience resonance.